What is SHOPBLY?

Leveraging blockchain technology,
SHOPBLY will make the reciprocal ecosystem
connecting both end-consumers and producers with reasonable benefits.

Blocery Ecosystem

Blocery provides more efficient way of working across the food supply chain 
and benefits all participants with safer, smarter and more sustainable food supply chain ecosystem.

BLY Token Distribution 

BLOCERY Token (BLY)

Total

1,000,000,000 BLY

Ecosystem 

250,000,000 BLY

Team

200,000,000 BLY

Private sales 

170,000,000 BLY

Marketing

150,000,000 BLY

Foundation Reserve

100,000,000 BLY

Partners & Advisor

10,000,000 BLY

Seed Investment

20,000,000 BLY

Public Sale 

10,000,000 BLY

A B O U T

Roadmap 

  2022

‌Second Half
‌- Commercialization of Supply Chain Finance
‌- Big Data service linked with Elastic Search & AI technology of EZFARM
‌- Commercialization of Data Trading Market


First Half
‌- Data Market Release
‌- Expand Service Partnership
‌- Expand Partnership alliance & B2B Traceability solution
‌ 

2021

Q4
‌‌- Contract farming partnership alliance with major manufacturers & distributors
- Partnership alliance for Traceability
- Expand of traceability solution into multiple industries 


‌Q3
- Data Market release
‌- Expand Service Partnership
‌- Expand Partnership alliance & B2B traceability solution


‌Q2
‌- C‌ommercialize Agricultural Products Traceability & B2B/B2C contract farming platform
- Donnie Finance: Expand exchange service & NFT service  

Q1
‌- Go Public on Bithumb Korea
- ‌Business Alliance Contract with Upbit Safe
‌- Marketbly daily sales to reach 50 million KRW
-‌ Marketbly to listed #9 on Google F&B App Ranking with weekly new subscribers to reach over 25,000
‌- Donnie Finance and Coinone go Public
‌- Launch IOST based DeFi service
‌- Investment by GBIC (Global Blockchain Innovative Capital) 


‌2020


Q4
‌- Blockchain integrated Food History Management service integration
‌- Blocery - IOST research & Strategic Alliance
‌- IOST, Donnie Finance joint development partnership


‌Q3
‌- Listing on Bithumb Global, MXC, Poloniex, and GOPAX‌
- DeFi service research and initiate Donnie Finance Plan 

‌Q2
- Korea Internet & Security Agency (KISA) project‌

"Blockchain-based production and distribution contract history management platform"

‌Q1
‌- IOST, Donnie Finance joint development partnership
‌-  Token Sale and IR‌
- MarketBly, DTC Pre-purchase service Launch 

‌‌2019

Q4
- Automated production history registering using RFID chip and recognizer device developed
‌- Token Issued
‌- IPET project completed service launched


‌Q3

- GS1 interlocking development "2-dimensional data matrix-based history management technology"
- Ontology-based dApp developed

Q2
- Patent "Web Session blockchain interworking service provision system"

- MVP Alpha Launched 

‌Q1

‌-  Partnership and Business Development

- Hybrid Blockchain-Based MVP Completed

‌2018


Q4
- 5 Patents regarding Blockchain, Smart Farm, and Farmer Processing center‌
- MVP Design

Q3
- Patent "A system and method of disease diagnosis based on Deep Learning"
- Blocery Development "Whitepaper and Website Release"


Q2

‌-IPET Project "Distribution and Consumption Management Technology Development with Blockchain"

Q1

‌- Patent "Visualization Device and Method for Agricultural and Rural disease information.

Team

Danny Hwang
CEO

- BS in Mathematics,
University of Washington
- Founded 'Code 101', a Programming
education provider in LA and Irvine, US
- Director / Co-Founder of Cobak,
leading Blockxhain community in Korea

Grant Jin
Co-Founder & Director

- BS in Computer Science and Statistics, Seoul National University
- Software Development at Samsung Electronics
- Marketing manager of TriGem Computer
- Founding member of Cybertek Holdings
- Founded Ivillesoft and IPO
- (Current) President of Ezfarm

Gary Kim
CTO

- BS in POSTECH(Pohang University of Science and Technology)
- Various development experiences from Realnetworks(APAC), Korea Telecom(R & D), LINE(Japan)
- R&D in Blockchain and big data

Young-Jin Lee
Agricultural Enterprise Specialist

- MBA in HUFS
- Specialist in the distribution of agricultural and livestock products
- Has experience in various agricultural fields ranging from Agriculture Products Processing Center to GS1 and ERP

Dylan Kim
Service Planner

- BS in Information Computer at Hongik University
- Worked as planner in SK and thinkware
- Planner of web/mobile/wearable devices services and Designer of UI/UX

Seung-Wook Lee
Back-end Developer

- 15 years of development experience in backend system development
- A Java / Javascript based application expert
- Has data mining and big data processing skills

Jaden Cho
Blockchain core DEV & SW Engineer

- Responsible for ReactJS related to front end development
- Responsible for the core parts of Javascript
- Leads domestic and overseas open source projects and puts them into various projects
- Currently building Blockchain services

Lydia Lee
Blocker core DEV

- A core developer of the Blockchain
- Has experience building services through Etherium’s Smart Contract
- Development and operation of various services such as wallet service and mobile block chain

Zoey Kwon
SW Engineer

- Has participated in analysis, design and development of applications and web system construction projects

Hailey Park
Content Editor

- Contents Creator- Experience in UX/UI Design

Bob Lim
UX/UI Designer & Publisher

- Web/App design

Seung-Yeob Beik
Operations/MD

- Product Merchandiser and Operation

Lauren Ahn
Operations/MD

- Product Merchandiser and Operation

Advisor

Seung-Kyu Min
Agricultural Ecosystem Advisory

  • - A vice minister of the Ministry of Agriculture, Forestry and Fisheries
  • - President of Korea Venture Agriculture College
  • - Advisory on grocery distribution channel for Blocery ecosystem
  • - Recruit producers to join Blocery

Stefen Meyer 
IOT Technical Advisory

  • -CTO of Ambrosus
  • - IoT feasibility Advosory for BLOCERY service
  • - General IoT Advice and guidance for BLOCERY service

Dai-Won Hyun 
Digital Marketing Advisory

  • - Professor, Communication, Sogang Univ.
  • - Senior presidential secretary for future strategy
  • - Advisory on communication between producers and consumers to get rid of friction on blockchain
  • - Advisory on network effects of BLCT usage

Kyung-Pil Kang 
Legal Advisory

  • - Serves as a Representative attorney of Lee Hun law firm
  • - Served as a Chief Prosecutor
  • - Legal Advisory in ICO
  • - Legal Advisory for Blocery ecosystem-building and Operation

Dae-Yong Jung 
Blockchain Technical Advisory

  • - Visa/ MasterCard internet based payment protocol set development
  • - Bank co-management PIN pad prepaid credit card settlement system and operation
  • - Blocery service security / cryptography advisory
  • - Blocery Mainnet technique advisory

Jinwoo Ro 
VC Investment Advisory

  • - CEO of Hexlant
  • - BLOCERY External Relations, Investment Advisory
  • - BLOCERY Token Sale & Smart Contract

Press

"고품질 쌀 NFT로 미리 산다"...블로서리, 거래 플랫폼 개발

2021.11.24

농업에 AI-블록체인 적용 애그테크 선도기업 ‘이지팜’

2021.11.11

이지팜, 국내 애드테크 산업 선도 농림축산부 장관상 수상

2021.11.04

[4차산업 혁명 어워드/NIA원장상] 이지팜 "디지털 트랜스포메이션 실현"

2021.10.06

이지팜, 미국 언론 '아태지역 10대 애그테크 기업'으로 뽑혀

2021.09.27

진교문 이지팜 대표, '애그테크' 공로 '농식품부 장관상' 수상

2021.09.15

마켓블리, '정성가득 추석 상품대전'..최대 45% 할인

2021.09.02

이지팜, 경기도 '유통분야 VRAR서비스 실증지원사업' 주관기업 선정

2021.08.23

블로서리-리콘랩스, NFT·메타버스 신사업 협력

2021.08.04

서울대 출신 벤처1세대, ‘돼지의 품격’을 높이다 + 블로서리

2021.07.29

이지팜, "'애그테크' 전문성으로 글로벌 진출할 것"

2021.05.31

농식품 플랫폼 블로서리, 가상화폐 거래소 추가 상장…투자 유치

2021.04.08

[블록체인 오딧세이]블록체인으로 안전하게 농식품 거래하는 '블로서리'

2021.03.14

블록체인 기반 농산물 이력관리 플랫폼 ‘블로서리’, 17억 규모 투자 유치

2021.03.02

"AI·빅데이터로 농가 생산성 높이고, 소비자 신뢰 쌓겠다"

2021.03.02

마켓블리, 서비스 10개월 만에 구글앱 9위 올라

2021.01.20

이지팜, 농산물 생산유통관리 솔루션 '블로서리'로 시장 개척 나서

2021.01.13

농산물 블록체인 플랫폼 '블로서리', 업비트 세이프와 업무 제휴

2021.01.11

이지팜, '제 5회 4차 산업혁명 대상' 에서 한국지능정보화진흥원장상 수상   

2021.10.06

이지팜, Applied Technology Review지가 선정한 "2021 Top Agtech Solution Companies in APAC" 

2021.09.30

블로서리(Blocery), 식자재 거래 앱
‘나이스푸드’ 베타 오픈

2020.02.03

블록체인 기반 농식품 거래 플랫폼 ‘블로서리’,
‘마켓블리’ 베타 오픈

2020.01.03

블로서리, 유저 의견 적극 수렴한
베타테스트 실시

2019.12.10

블로서리, 中 블록체인 플랫폼 온톨로지로부터투자유치 …4분기 베타서비스 개발 박차

2019.10.30

이지팜, 블록체인 관련 두 번째 특허권 취득
‘웹 세션 기반의 블록체인 연동 서비스 제공 시스템’

2019.09.11

이지팜-식탁이있는삶, ‘Blocery’ 경쟁력 강화 전략적 파트너십 체결

2019.03.25

COIC Blocery와 함께 신선식품 유통 혁신을 선도할 것

2019.02.21

블록체인 기반 농산물 계약재배 직거래 플랫폼
‘BLOCERY(블로서리)’ ‘2018 블록체인 엑스포’

2018.07.27

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